The design for this paper towel dispenser is nothing short of genius. The cutout of negative space is shaped as South America and the dispenser is filled with green-colored towels. A very telling design that illustrates how we are depleting the country’s resources.

The mastermind behind the project was Simon Wooller from Denmark-based Saatchi & Saatchi, for their client, the World Wildlife Foundation.
(via: i believe in adv)