japanese art, design and culture
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Siwa | 紙和

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It’s August and it’s Friday and I’m having lunch in central park and not coming back! But I wanted to leave you with some inspirational paper!

I saw these great images over at design hug. Siwa is a collaborative project between innovative Japanese paper company ONAO and renowned industrial designer Naoto Fukasawa (i.e. ± 0, MUJI CD Player). Siwa means wrinkle in Japanese (and is also “washi” written backwards in Japanese), and is made out of a new type of material, Naolon, which was engineered by the company.
The lineup of products includes tote bags, lighting, and reusable envelopes that look totally awesome.

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images courtesy of design-hug & Naoto Fukasawa Design

Even their business cards are made out of the material.

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