Yaoki

I love this packaging and typography for Yaoki shochu (potato liquor). It was designed after the okiagari-koboshi, one of those rolly-polly dolls that rolls back up every time you push it down.

Here’s your Japanese lesson for the day. The name Yaoki (八起 – getting up 8 times) comes from an old saying, nanakorobi yaoki (七転び八起 – falling down 7 times, getting up 8 times) and essentially encourages high spirits; getting up no matter how many times you fall down.

Anyway, cool design by Dentsu Kyushu.

via 08 pentawards

2 Comments

  1. Isn’t it sad that I never knew that saying before reading it on Spoon-Tamago? That is why I <3 your post so much.

  2. Isn’t it sad that I never knew that saying before reading it on Spoon-Tamago? That is why I <3 your post so much.

Comments are closed.

© 2014 Spoon & Tamago

Up ↑

Design by Bento Graphics