Yaoki

by Johnny on February 19, 2009

I love this packaging and typography for Yaoki shochu (potato liquor). It was designed after the okiagari-koboshi, one of those rolly-polly dolls that rolls back up every time you push it down.

Here’s your Japanese lesson for the day. The name Yaoki (八起 – getting up 8 times) comes from an old saying, nanakorobi yaoki (七転び八起 – falling down 7 times, getting up 8 times) and essentially encourages high spirits; getting up no matter how many times you fall down.

Anyway, cool design by Dentsu Kyushu.

via 08 pentawards

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3 comments

1 yuka { 02.20.09 at 3:50 am }

Isn’t it sad that I never knew that saying before reading it on Spoon-Tamago? That is why I <3 your post so much.

2 yuka { 02.19.09 at 11:50 pm }

Isn’t it sad that I never knew that saying before reading it on Spoon-Tamago? That is why I <3 your post so much.

3 Justin Leach » Yaoki Shochu { 03.07.09 at 11:35 am }

[...] Digging the modern typography — and overall packaging — for Yaoki shochu, courtesy of Dentsu Kyushu. Via Spoon & Tamago. [...]