Yaoki
I love this packaging and typography for Yaoki shochu (potato liquor). It was designed after the okiagari-koboshi, one of those rolly-polly dolls that rolls back up every time you push it down.
Here’s your Japanese lesson for the day. The name Yaoki (八起 – getting up 8 times) comes from an old saying, nanakorobi yaoki (七転び八起 – falling down 7 times, getting up 8 times) and essentially encourages high spirits; getting up no matter how many times you fall down.
Anyway, cool design by Dentsu Kyushu.
via 08 pentawards
3 comments
Isn’t it sad that I never knew that saying before reading it on Spoon-Tamago? That is why I <3 your post so much.
Isn’t it sad that I never knew that saying before reading it on Spoon-Tamago? That is why I <3 your post so much.
[...] Digging the modern typography — and overall packaging — for Yaoki shochu, courtesy of Dentsu Kyushu. Via Spoon & Tamago. [...]