packaging design for kanpyo udon

I love how this new packaging design for udon noodles is both cutesy and luxurious at the same time. It’s for a new type of udon that uses fiber-enhancing dried gourd shavings as an addition to the typically flour-only recipe.  Japanese designer nosigner took on the task of giving this new product an identity that plays up its obscurity, while maintaining the integrity and seniority of the dish…insanity! Ha, 5 ity’s in one sentence!

The new noodles are set to hit stores in June 2009!

kanpyo udon by nosigner

kanpyo udon by nosigner
Photos by Masaharu Hatta

UPDATE | May 18, 2009
The packaging design for kanpyo udon just won a coveted iF Design Award! Congratulations!

UPDATE | October 7, 2009
The packaging design for kanpyo udon just won best of show in the food category of the even more coveted Pentawards 2009! YAY

4 Comments

  1. I adore this! Splendid find!!

  2. I adore this! Splendid find!!

  3. Incorporating the cute little gourd with the noodle design was very successful in this packaging. It’s fun and sophisticated; easy to see why it has won awards. The simplicity of this design while accomplishing all of its design magic is a feat rarely seen in graphic design these days. Great inspiration for designers in every field – packaging, web design, print design, etc.

  4. Incorporating the cute little gourd with the noodle design was very successful in this packaging. It’s fun and sophisticated; easy to see why it has won awards. The simplicity of this design while accomplishing all of its design magic is a feat rarely seen in graphic design these days. Great inspiration for designers in every field – packaging, web design, print design, etc.

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