So, as fate should have it, Akira Minagawa, designer of the faux-Finnish Japanese label Minä Perhonen, recently collaborated on a new store in Amsterdam and guess what it’s called? Of course, “Tamago”. Of all the nerve, Akira had to go and bite my style! I’m just kidding Akira. I love the name and I think your new store looks fantastic. I also think you, me and Jurgen Lehl should sit down for lunch one afternoon.
all images courtesy of Jane Wheeler, whose lovely garments can also be found at Tamago.