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Suntory Midorie Design Contest | Results

midorie design contest

Last night Suntory’s subsidiary Midorie announced the winner of their first-ever Midorie Design Contest. Midorie launched its services in 2008 and offers rooftop and wall surface greening that utilizes Puffcal, “an originally developed sponge-like soil substitute” that is lighter and more versatile than soil. The guidelines of the contest were to use Puffcal in an innovative fashion to create green-design.

osusowake kenma (2)

The winners were the members of the design studio kenma, who proposed OSUSOWAKE (which means sharing, in Japanese) a planting system that could be grown and then divided  in order to distribute to friends and family. Recipients can then combine them with any existing Puffcal plants that they may have, creating a unique plant that becomes symbolic of the ties and connections you have with others. The proposal completely rethinks the notion of plants and goes beyond the possibilities that conventional potting soil offered which, in the end, won them the award.

osusowake kenma

Here is the official press release (Japanese PDF) where you can see some of the runner ups, which include planters that can be stored in bookshelves and planters that act as umbrella stands, feeding off the dripping rainwater.

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8 comments

1 Sarah { 12.03.09 at 3:53 pm }

I thought that this was such a great idea that I posted it to my blog as well: http://onasecretmission.blogspot.com/2009/12/osusowake.html
As always, great stuff!:

2 Sarah { 12.03.09 at 11:53 am }

I thought that this was such a great idea that I posted it to my blog as well: http://onasecretmission.blogspot.com/2009/12/osusowake.html
As always, great stuff!:

3 Johnny { 12.03.09 at 11:57 am }

yes, isn’t it great! I would love to exchange plants like this! Thanks Sarah!

4 heart charlie { 12.07.09 at 6:06 am }

I love this, it is such a simple concept. I wish I could go out and buy this for my family for Christmas. Such a great way to be connected :)

5 heart charlie { 12.07.09 at 2:06 am }

I love this, it is such a simple concept. I wish I could go out and buy this for my family for Christmas. Such a great way to be connected :)

6 Yuka { 01.20.10 at 2:24 pm }

Simple and lovely to look at and share!

7 Yuka { 01.20.10 at 9:24 am }

Simple and lovely to look at and share!

8 OSUSOWAKE Planting System Lets You Share Your Greenery | Sustainability Times { 05.04.10 at 3:31 am }

[...] and sharing greenery has never been easier or more fun! ThisOSUSOWAKE(which means sharing in Japanese) planter uses a new lightweight material calledPuffcalto grow [...]