Opening Ceremony in Tokyo by Jamo Associates


All images by kozo takayama | click to enlarge

Last summer the multifaceted indie fashion retailer Opening Ceremony opened their Tokyo flagship store to much acclaim. Their first venture outside the US was anything but modest – an 8-level “mini mall” in the middle of Shibuya.  And Jamo Associates – the go-to-guys for store design in Japan – have finally uploaded official pictures of their work.

The verdict? If flamingos, lamas, floating chairs and florescent mannequins are your thing, go now. If you like walking through IKEA’s showroom, go now. And if you haven’t been there yet, go now. This is a freakin fashion amusement park; a must-see especially if you are interested in store/window display design.

By the way, this exhaustive set of pictures are in hierarchical order – from FL 1 to FL 8.

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1 Comment

  1. I've been there – the store design is innovative and startling, a huge leap from the standard Japanese department store. All that empty space in the middle of Shibuya! How can they afford to have such a sparse store? I guess it has something to do with the sky-high prices. Ultimately, the hipper-than-thou, unwelcoming shop staff made us feel uncomfortable. Especially since we were carrying Uniqlo and GAP shopping bags. (they're just down the street…)

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