the catchiest jingle making the rounds on Japanese television this summer is a 15-second spot featuring grown men rejoicing about Delicare M’s, a soothing cream that keeps their genitals from becoming itchy during the summer.
♪ In the summer time our genitals become itchy (itchy)
When they become itchy, use Delicare M’s
[humming humming] it works!
don’t scratch them, use Delicare M’s♪
translation by Spoon & Tamago