In the summer time our genitals become itchy

the catchiest jingle making the rounds on Japanese television this summer is a 15-second spot featuring grown men rejoicing about Delicare M’s, a soothing cream that keeps their genitals from becoming itchy during the summer.

♪ In the summer time our genitals become itchy (itchy)
When they become itchy, use Delicare M’s
[humming humming] it works!
don’t scratch them, use Delicare M’s♪

translation by Spoon & Tamago

4 Comments

  1. Oh please someone share w/ me the lyrics to this in Japanese! I already fear I'm going to be humming this while I'm at work today.

  2. Oh please someone share w/ me the lyrics to this in Japanese! I already fear I'm going to be humming this while I'm at work today.

  3. it's already getting stuck in my head. maybe it's a good thing that not too many people in berkeley will recognize it (yet) when i hum it unconsciously!

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