Frame is jewelry boutique with four branches in southern Japan. Their latest branch, situated (Gmap) in the Daimyo shopping district of Fukuoka, just opened at the end of September and boasts a fancy interior courtesy of Yoshihiro Saitoh of A-Study. The brand is primarily wedding jewelry, which explains why the ground level displays their collection while the 2nd floor is reserved primarily for customer consultations.
There’s no mistaking Frame for any typical jewelry store. The common birdcage-wedding association is displayed throughout the store, serving as décor as well as a poetic reminder of the new life about to be embarked upon. The impressive pipe-shaped lighting that hangs in the entrance-way – along with all the other sofas and chairs – is custom-made by the designers.
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