Beautiful People Shop in Aoyama by Wonderwall


photos by Kozo Takayama | click to enlarge

Here’s a recent project by the talented interior design firm Wonderwall, headed up by Masamichi Katayama. After supplying their popular fashion line to select shops around Japan, Beautiful People, the budding line of apparel, finally decided to get their own brick-and-mortar shop. And where better to list themselves than the snazzy center of fashion that is Aoyama?

Lead fashion designer Hidenori Kumakiri sat down with Katayama and laid out the essence of his clothing line. Katayama took that and created what you see here – a mesmerizing field of hundreds of white flowers that is at once both beautiful, surreal and slightly off balance. It’s as if you chased Alice through the hole and ended up in a wonderland of fashion. There are even little white bugs camouflaged in the flowers!

Read some of our other stories on Wonderwall.

The shop opened at the end of August. You can check out their lookbook here.

source: Wonderwall and their blog

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