Oji Masanori has designed a new brand of ceramics called JICON (磁今; a combination of the character for “porcelain” and “now” ). As the name implies, Oji, along with craftsmen of the 350-year old touetsugama kiln, came up with a contemporary series of porcelain table ware that emphasizes the beauty of intrinsic whiteness.
I got a sneak peek when I was in Tokyo last year and they were really gorgeous. I loved the way they fit in your hand. Truly a well-designed product.