Last night, I went to check out an exhibition at the Design Tshirt Store Graniph in Harajuku, Tokyo to see these little strange sculptures that were the result of a collaboration between Nooka and Graniph.
What is a Nooka Nooka?
NookaNooka is the brand mascot for the fashion company Nooka led by Matthew Waldman – well known for his watch designs. But, it is also a representation of our infinite comprehension of time.
But in the end, it’s also a cute toy that also serves as a rest for Nooka watches when you’re not wearing them.
Thanks to the collaboration with Graniph, if you bought some of these Tshirts:
The deal was, if you pick up two or more of the NOOKA collaboration tees you receive a designer MINI NOOKANOOKA:
No worries if you are not in Tokyo now, you will have the opportunity to buy some of these sculptures online, come mid-september:
From Nagatake Uehara
From Alexander Yoo
From Yu Nagaba
From Takeshi Togo
NookaNooka has been prompting the imagination of designers for quite some time now. Here are some of my favorite previous collaborations:
Mad Nookanooka from Shin Tanaka and Matthew Waldman
I think it’s fair to say that this little creature from the infinite is an endless subject for Japanese and worldwide designers…who’s next?