japanese art, design and culture
Spoon-Tamago

A shelving unit that looks like paper blowing away

yoy_blow_01Photos by Yasuko Furukawa | click to enlarge

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This is pretty genius. The aptly titled “BLOW” is a wall-mount shelving unit that mimics a sudden gust of wind blowing papers away. Each piece is molded in A4 letter-size paper and made from thin steel, which is then twisted and contorted to create 5 different plates whose top and bottom can be used interchangeably. When several are combined it creates a dramatic scene, frozen in time.

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It was designed by Japanese design studio YOY and as of now it’s only available through Italian home furnishings company Pianoprimo.

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The frozen scene is reminiscent of a 19th century woodblock print titled “Travelers Caught in a Sudden Breeze at Ejiri,” from Katsushika Hokusai’s The Thirty-six Views of Fuji – a scene that was also famously restaged by Jeff Walls.

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