Sweet Commute | a new Papabubble Location in Shinjuku Station
Shinjuku Station is the world’s busiest connection hub, servicing roughly 3.6 million people *per day.* That’s right – almost 30% of Tokyo’s massive population passes through on any given day. But now there’s a new pick-me-up for the weary commuter. A sweet destination and some relief after being squeezed in on a crowded train. The Spanish candy shop Papabubble has opened it’s 5th Japanese location, this time in Shinjuku station.
The shop, which is known for its performance-based candy making, is located in the concourse of the station in a dug-out along a wide wall. Using the lack of depth to their advantage, Torafu Architects designed a bold storefront that draws out the company’s brand image. In order to stand out amongst the crowds of people, the architects opted for a primarily black interior – a stark contrast against the sterile station.
Even if you don’t have a sweet tooth, this store, if nothing else, is at least a bit of eye candy.
The counter itself is also branded, with each letter extending down to the floor. “We inlaid the papabubble logotype into the checkout counter, taking after the idea of a candy that reveals the same pattern no matter where it is cut,” the architects explain.
source: press release
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