japanese art, design and culture
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Good Design Awards 2013 | 10-Mikan

Preliminary results from the 2013 Good Design Awards were announced last week. I’ve stated how I feel about the awards (spoiler: they’re overly dispensed) many times in the past so I won’t bother you with that. Instead, I’m going to dive right in showcasing some of my favorites.

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Ehime Prefecture is one of the largest producers of mikans in the country. Just 2nd to Wakayama, the Southern prefecture supplies Japan with roughly 20% of all their succulent supply. Their prefecture flower is that of the mikan and they even have their own state-funded mikan laboratory. But there’s a problem – the average age of mikan farmers are now over 65, meaning that they are a dying breed.

To appeal to a younger generation of consumers, but also potential producers, a local company unveiled a major overhaul of their visual identity. A collaboration between Upsetters Architects and Artless, the modern, simple and elegant new look was applied to their product linup, 10 Mikan, but also to their shop in Ehime.

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this post is part of our review of the 2013 Good Design Awards. Click here to view the full series.

 

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1 comment

1 Mattos { 10.14.13 at 11:23 pm }

This is gorgeously well done – I have no words to describe how much I desire this product only by it’s presentation *.*