More than anything, Japan seems obsessed with creating beautiful meals. From whacky bento meals to arty sushi rolls, hours of practice are necessary to make beautiful food. For those of us who don’t have the culinary skills yet, I&S BBDO and Umino Hiroyuki found a way to create picture-perfect dishes.
The laser-cut patterns on the Design Nori come from traditional Japanese art. Made in the wake of the 2011 tragedy, each one represents a wish for the future of the disaster-struck areas of Japan: Turtle Shells for long life, Hemp for growth, Water Drops for luck and Cherry Blossoms for beauty.
The initiative was launched in 2012 by 3rd-generation seaweed seller Umino Hiroyuki and the creative agency I&S BBDO. Umino is now leading the project on his own and trying to produce Design Nori on a larger scale. You can have a look at the Facebook page of his shop (Japanese) to know when you can get your hands on the precious Nori.