Are you allowed to cuddle with rice? Because that’s exactly what this packaging design makes me want to do. When Shirokuma Inc. decided they needed a re-branding after harvesting sustainably grown rice for over 120 years, they turned to local graphic designer Ryuta Ishikawa.
The company has been cultivating rice and other produce in the chilly region of Niigata since 1890 and the name Shirokuma actually means polar bear. So Ishikawa proposed a fairly logical design that turned out to be irresistible. The twisted paper handle as a nice touch too.