mokumogu-1

Last year the city of Okawa (Fukuoka) launched a campaign to promote their local foods and craftsmanship. The organizers of “Okawa Conserve” enlisted local design studio Tetusin Design Office to create a large branding package that included catalogs, leaflets, logos and packages that all encompassed the theme of woodwork + food (you can see more images over on our tumblr). The idea being that each goes hand-in-hand to bring together a hearty meal served on a table.

The designers also created several products, which were then sent to local artisans to be hand-made. One of my favorites – a brilliant marriage between wood and food – is the Mogu Mogu Wooden Forks. The slightly puny product (moku means wood while mogu is an onomatopoeic word for eating food) is made up of nine tree-shaped wooden forks that stand up on a board. Each is designed to hold food so when full you have a forest, blossoming with edible treats.

mokumogu-2

mokumogu-3

mokumogu-4

mokumogu-5

mokumogu-6

mokumogu-7

mokumogu-9

mokumogu-10mokumogu-11