Zoo Jeans | animals create distressed denim to help raise money for their zoo

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Some people take showers while wearing their denim to get that worn-in look. Others use sandpaper to fast-forward time and achieve instantly-vintage jeans. But a new, innovative method is putting all those old ways to shame. The tools? Lions and tigers and bears, oh my!

Zoo Jeans are the only jeans on earth designed by dangerous animals,” says Mineko Club, a volunteer group of zoo supporters who came up with the idea to help raise money for the zoo and animal conservation. “We first take their favorite playthings – old tires and giant rubber balls – and wrap them in sheets of denim.”

You can probably imagine what happens next. The animals have their way with the denim, gnawing and clawing away and giving them that wildlife chic-look. The remnants are then gathered up and artfully transformed into a series of one-of-a-kind jeans.

Just yesterday the jeans kicked off a week-long auction on Yahoo Japan, with all proceeds going to Kamine Zoo, where all the animals participated in “designing” these wild jeans. The starting price was 50,000 yen (about $500) and so far the tiger jeans have proved most popular, doubling in price in just 1 day.

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source: fashionpress | japantrends
(thanks for the tip Ben!)

1 Comment

  1. Btw. There exists a similar project in Germany. Orang-Utans design T-Shirts by painting on paper in an enrichment program. http://www.ajoofa.com then generates prints for eco social T-Shirts which support not only the artists but also their species worldwide. This is fair for the animals and the people.

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