In order to promote their obstetrics business and birthing facilities in Japan Kishokai Medical Corp. partnered with ad agency Dentsu to create one of the most lovely pregnancy diaries I’ve ever seen.
Mirroring the 40 weeks that a mother typically spends nurturing their babies inside their womb, the “Mother Book” comes with 40 pages that are each embossed to create topographical renderings of the mother’s belly and breasts. As you flip the pages and progress through the 40 weeks the book also reveals the changing shape of a woman’s body. There are spaces on each page for the mother to make note of memories and emotions.
Beginning in September of this year the company began distributing the books to pregnant woman who signed up for their services.