Now through December 25th, walk by Shiseido’s Ginza showroom and you’ll do a double-take at its church-like stained glass window. Whereas typically the colored glass slowly changes from the light of the sun, the Japanese cosmetics company’s window will become animated before your very eyes. That’s because it’s made digitally using transparent LCD monitors, instead of glass and metallic salts like they did 1000 years ago.
Shiseido’s ad team collaborated with the interactive designers at PARTY to develop Life Color Window: a facade composed of 3 different sections with animated graphics and color blocks that react to passersby. Walk in front of the window and you’ll see the blocks change color depending on the color of clothing you’re wearing. To get the most out of this installation you’ll need to wear you’re brightest, loudest rainbow outfit.
Can’t get there in person? There’s an online component as well. By connecting to your Facebook account, a series of stained glass windows will transform nine of your Facebook photos into stained glass windows.
Pictured below is a meticulously hand-built miniature church where you’ll see you pictures projected.