There are many factors that determine our experience with chocolate: the type of cocoa, the percentage used, and the flavors. But when Maison et Objet, the pre-eminent design show in France, told Oki Sato that they were naming him Designer Of The Year and asked him to design a set of chocolates, he had to pause. The head of the Tokyo and Milan-based design studio Nendo needed to rethink the concept of chocolate.
A five-day event, Maison et Objet, which generates a billion euros a year worth of sales, will kick off next Friday (Jan 23) in Paris. For the event, Nendo has created “Chocolatexture,” a series of 9 chocolates, all the same size, but each representing a Japanese onomatopoeic word that describes texture.
“The 9 different types of chocolate are made within the same size, 26x26x26mm, featuring pointed tips, hollow interiors, smooth or rough surface textures,” says Sato. “And while the raw materials are identical, the distinctive textures create different tastes.”
400 limited edition Chocolatexture sets were created and will be sold during the event in Paris.