You’ve heard of Cool Biz right? The Japanese government’s initiative to conserve energy by encouraging their labor force to dress down? Well meet Surf Biz. Developed by the team at Quiksilver Japan, True Wetsuits are high spec waterproof wetsuits that “can be worn from home, to the beach, and from the beach to the office with no need to change at all.”
“As your lifestyle changes, you have less and less time to go surfing,” says Shin Kimitsuka, Quiksilver’s Brand Director. “I thought it would be interesting to offer this product as a new solution to deal with that issue.”
The team spent 2 months just producing samples. Each piece of the suite – the shirt and tie to the jacket and pants – had to be comfortable enough to wear all day, but also function as a wetsuit.
It seems like a a prank but this is real. Mashable confirmed with the company. So what do you think? Would you wear it? I don’t surf so it’s hard to say, but a wetsuit suit? The company certainly wins in most literal fashion category.