As Pixar plans the release of their latest film ‘Inside Out,’ slated to hit the big screen in the U.S. on June 17th, so too turns the Japanese marketing engine, albeit in a different direction. Besides opening in Japan 2 weeks later, and under a slightly different name (‘Inside Head’), Disney’s Japan arm has hired calligraphy artist Sisyu to create a unique kanji characters that corresponds to each of Riley’s emotions.
For each of the 11-year old protagonist’s emotions – Joy, Fear, Anger, Disgust and Sadness – Sisyu created kanji characters that capture that very emotion. Fear (Bibiri, in Japanese) was given thin, shaky lines that look as though they’re about to collapse at any moment. Disgust (Mukamuka, in Japanese) was drawn with quick, annoyed lines as if the task was completely beneath her. It’s amazing how accurately each emotion is captured within the strokes.
While keeping her real name and age private, the slightly mysterious Sisyu has been collaborating with artists and companies to expand the realm of calligraphy. According to her bio she’s a calligraphy artists “officially recognized by the Japanese government” as has helped create several campaigns for various ministries. Below is a selection of some of her recent work.
If you’d like to see her work in person Sisyu actually has an upcoming solo exhibition at the Sogo Department Store in Yokohama. It will be in the store’s gallery on the 6th floor and will run from May 26 – June 1, 2015.