If Kyary Pamyu Pamyu is the reigning queen of Japanese kawaii culture, then the king is undoubtedly Sebastian Masuda. Having founded his 6% DOKIDOKI shop in Harajuku almost 20 years ago, it wouldn’t be an overstatement to say that Masuda was largely responsible for the cultivation and subsequent rise of Kyary herself.
Despite overseeing megahits like PONPONPON and Fashion Monster as art director, the colorful success has largely been attributed to Kyary. But in recent months Masuda has seeked greater presence and recognition, first with an art show in NYC last year, a site-specific installation (currently ongoing) and now a new café in Tokyo.
Produced by Sebastian Masuda, Kawaii Monster Café opened their doors for business just over the weekend on August 1st. It was a star-studded event with celebrities like Erika Sawajiri and supermodels like Soo Joo Park showing up to celebrate. Even Japan’s First Lady Akie Abe was there to cheer on the new psychedelic space where you can kick back, relax and enjoy a food that looks like it came straight out of a Dr. Seuss book.
Located in Harajuku, just steps from Masuda’s original 6% DOKIDOKI shop, the café is divided into 4 different spaces, each with its own look and feel. Uniting the space is “Sweets Go Round,” a cake-shaped merry-go-round. And the shop is staffed by 5 different ‘Monster Girls’ – Baby, Dolly, Candy, Nasty and Crazy.
But don’t just go there for the visuals. The space is a fully-functioning café and restaurant managed by Diamond Dining, an operator of themed restaurants like Alice in Wonderland, Pirates and Vampires. (We’re not vouching for the quality of the food though.)
There’s an entrance fee of 500 yen, which gets you 90 minutes inside. Menu items are an additional charge and range from 710 yen for “Candy Salad” to 2,300 yen for a “Colorful Poison Parfait Extreme” and up to 2,800 yen for the “Colorful Poison Cake.” If you don’t have the courage to visit you can follow them on Instagram or Facebook.