Over the weekend Japanese online retailer BUYMA launched a unique ad campaign that aired on Japanese television. A male and female dancer, naked except for socks, dance across a stage doing twirls, kicks and even lifts. Nudity laws would have prevented the segment from ever airing on TV if it weren’t for a series of carefully programmed “Kind Drones” that float around the dancers with white flags that censor what would be deemed as obscene.
In a way, the ad campaign is an homage to the year 2015 because drones consistently made headlines in Japan. Memorable incidents include a drone landing on the roof of the Prime Minister’s residence, drone deregulation that would allow companies like Amazon to fly packages to customers and anti-drone police drones.