Dajare is a form of Japanese wordplay, much like a pun, that relies on similar-sounding words to form the joke. And in Japan, these puns are literally everywhere. They’re in dates, they’re in advertising, they’re in business. Japan even built their famous Tokyo Sky Tree to a height of 634 m (6-3-4 can be pronounced “musashi,” which is the old name for the area the tower stands) just so that the tower could be more pun-y.
Now, an artist duo are doing the impossible: they’re translating dajare into visual works of art.
Last year Photographer Ryo Katsumura and graphic designer Shun Inanuma got together and formed DAJAART, a portmanteau of the words dajare and art. Together, they are attempting to reproduce puns, which conventionally only existed in verbal form, as aesthetically pleasing compositions. Some of these are a bit paint-ful, but we’ve picked our favorites. Trust us – you’ll never see these puns in the same light ever again.
Want to see them in person? DAJAART will be exhibiting their work for the first time this weekend. From April 23 – April 29, 2016 several works will be on display at Design Festa Gallery in Harajuku. We’re not sure how well they’ll sell but if the artists are baroque we sure hope they’ll make some Monet!