Yuri Uenishi’s Beautifully Minimalist Ad for Ping-Pong

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Table Tennis, or Ping Pong, as it is more affectionately called, is heating up over in Rio. In fact, “it was the most fun I’ve had at the Games so far,” said a writer for Wired who is over there now. And as Japan’s own Ai Fukuhara advances to the quarterfinals, Ping Pong is shaping up to make quite an impact.

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As the writer correctly pointed out, what makes Ping Pong so enjoyable is that it’s a simple game with simple rules and anyone can follow along. “Every point has the potential to become an intense emotional journey.” And a series of poster advertisements for Ping Pong that we came across recently, perfectly captures the minimal intensity of the game.

The posters were created by Japanese art director and graphic designer Yuri Uenishi. Her sparing use of color and text, combined with a dynamic use of shadow helps heighten the intensity of the sport. The posters were originally created for the 2015 World Table Tennis Championships, but helped the young Uenishi win a 2016 New Designer Award from Japan Graphic Designers Association (JAGDA).

WorldTableTennis Yuri Uenishi (4)

0408_世界卓球_B1ポスター_版下ol

0408_世界卓球_B1ポスター_版下ol

0408_世界卓球_B1ポスター_版下ol

1 Comment

  1. Where can I buy these? I love ping pong and I love beautifully minimalist artworks. Win win.

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