Panorella Turns Your 360° Photos Into Umbrellas

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By now you’ve surely seen those cool-looking fish-eye lens photos on Instagram. They’re usually taken from elevated heights, or beautiful surroundings (if you don’t know what I’m talking about, try the #theta or #insta360 hashtags). These are 360-degree photos, not to be mistaken with panorama photos, that can be captured using spherical video cameras. Some can even be attached to your smartphone.

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Now, despite looking cool on your social media feed, there’s really not much use for these photos. But Japanese creative agency PARTY has come up with a neat application: printing these photos onto the roof of umbrellas to make a custom, 360-degree view over your head when it rains.

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Launching today, Panorella is a new service that lets you upload your own 360°photos and easily print them onto the roof of an umbrella. Each umbrella costs 14,800 yen (about $150), which is expensive by Western standards, but each are hand made at the highest quality by craftsmen in Japan. Which is why the umbrellas take about 1 month to build after your order is submitted. But once it arrives you can be certain that your umbrella will last even through the toughest storms (and you’ll have a beautiful view despite all the rain).

Don’t have your own 360°photo but love the concept? Panorella also offers a bunch of photos to choose from by professional and amateur photographers.

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2 Comments

  1. Fantastic idea to brighten rainy days. Greetings from Spain. http://www.vaciart.com

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