Tribal, animistic, sophisticated and codified. Although Japan and West Africa are oceans apart, these were some of the similarities that art director Serge Mouangue identified during his trip to Japan back in 2007. And in hindsight, this was the birth of Wafrica: an African kimono that blends Japanese refinement and attention to detail with West African rhythmic density and vibration.
“In response to the argument that globalization may rob us of our cultural identity, a conversation between two ancient, strong and sophisticated identities: Japan and Africa,” says Mouange, explaining the thinking behind his initiative. “The conversation is about the beauty of weaving strands of our stories together.”
Indeed, Mouange recalls the time a Japanese customer, curious and open, asked to try on the kimono. “Her reaction was spontaneous: ‘I am wearing a piece of universal heritage’”. The Wafrica kimonos, however, are so much more than a blend of 2 different cultures. They’re an attempt to redefine the narrative and get us to see a third aesthetic: one that respects the codes, beauties and qualities of two cultures. You can listen to Mouangue articulate this in a talk he gave back in 2012.