The Good Design Company was founded in 1998 by creative director Manabu Mizuno and, since their inception, have stayed true to their name. For 20 years Mizuno has attempted to “make things better” through design. And that has remained constant whether he’s designing a store, a train, a beer glass or Japan’s most lovable mascot Kumamon. Now, a new exhibition reflects on 2 decades of Mizuno’s Good Design.
Design is often misunderstood as being something that is meant to stand out, or made presentable, explains Mizuno. And when you look up the word design in the dictionary you’ll find definitions like drawings, drafts or planning. But design is so much more than just that.
According to Mizuno, design is something that fills in what’s missing, removes what is unnecessary and maximizes appeal. An exhibition opening in Tokyo takes a look at exactly how Mizuno has achieved this over his incredibly diverse span of work. “Good Design Company 1998 – 2018” reflects not only on the final designs but the process in achieving them. The show will be on view at Creation Gallery G8 from September 12 – October 18, 2018.