For a limited time, Pocky, one of Japan’s most popular and well-known snacks, has tweaked its packaging design to be sleek and minimal.
Designed by creative director Yoshihiro Yagi, the slimmed down packaging design is minimalist yet playful, making the most of a palette of pop colors. They’re meant to inspire a sense of happiness before even opening the box to eat the chocolate-covered pretzel snacks.
They’re being called “Pocky The Gift” because customers will have the ability to pick and choose they’re favorite colors and package them into a gift box in quantities of 3, 6, 9, 12, and, if you’re feeling extra generous, 27. The Pocky The Gift pop-up shop is currently open in the B1 level of Marui Department Store in Shinjuku through January 8, 2019.