Over the summer Tokushu Tokai Holdings changed their name to Tokushi Tokai Paper. And to commemorate the event the specialty paper company enlisted Hiromura Design Office to give their headquarters a facelift.
I think it’s fantastic, and is exactly what a paper company needs. It has elements of technology, modernism, organization, and, most importantly, it just really looks like they know (the capabilities of) their product.
In case you were curious, the Masaaki Hiromura (of Hiromura Design Office) is the mastermind behind the signage campaign for the highly acclaimed 9hr Hotel.
