Back in the 90s, magazine editor Kenji Kawakami coined the term Chindōgu, literally meaning “unusual tool” and gave birth to a global craze of wonky Japanese inventions that were simultaneously ingenious but also useless. Fast-forward 3 decades to internet-era Marina Fujiwara, who was born right around the time Kawakami was getting ready to publish his book The Art of Chindōgu.
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