I LOHAS

Last month Coca Cola Japan unveiled I LOHAS, a new brand of bottled water, in response to mounting criticism towards the environmental impact of the luxurious practice. They claim that their 12g PET bottle is the lightest to be ever manufactured in Japan, therefore reducing the environmental impact. I don’t know… a plastic bottle is still a plastic bottle, right? But I must say, nice packaging and identity design by graphic designer Yuji Tokuda. Clever usage as leaf/windmill logo to give it that eco-friendly twist.

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4 Comments

  1. fyi – recycling of pet bottles is super easy here in japan. from your home, there is a 1 day a week pickup. and, every convenience store has pet bottle recycling container in front. so, in a way, the twisting it into a flower vase thing is just a marketing gimmick – though, a nice one. and, that said, designing a bottle that can be easily compacted with a twist, does make more room in the home recycling bin – so no complaints there.

  2. fyi – recycling of pet bottles is super easy here in japan. from your home, there is a 1 day a week pickup. and, every convenience store has pet bottle recycling container in front. so, in a way, the twisting it into a flower vase thing is just a marketing gimmick – though, a nice one. and, that said, designing a bottle that can be easily compacted with a twist, does make more room in the home recycling bin – so no complaints there.

  3. the look on Hiroshi Abe’s face on the TV campaign is priceless!
    http://japansugoi.com/wordpress/i-lohas-mineral-water-japan/

  4. the look on Hiroshi Abe’s face on the TV campaign is priceless!
    http://japansugoi.com/wordpress/i-lohas-mineral-water-japan/

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