Japanese industrial designer Chiaki Murata’s design firm Metaphys recently announced their latest product design: a snazzy new lunchbox named Ojue. The concept is actually quite revolutionary.
Your typical bento box looks like this (in fact, mine does too, except it doesn’t have ballerinas on it); horizontally-orientated with a large base. However, all my shoulder bags look like this; vertically orientated, and rightly so, to accommodate objects like books and notepads. So when I stuff my horizontal bento box into my vertical shoulder bag it’s not only uncomfortable, but looks lopsided and ugly.
So Ojue (2,800 yen, including the chopsticks) is a welcomed addition to the array of selection when it comes to bento boxes. It includes 3 stacking units that “can be freely combined depending on appetite and physical condition, based on the idea of providing ‘vertical flexibility.’ ”
Take that, old bento box!