With the goal of promoting peace at home and abroad, JAGDA has been producing “Hiroshima Appeals,” an annual poster to commemorate the end of WWII. This year’s poster was designed by Susumu Endo. When compared to previous designs, this year’s poster is filled with intensity and is considerably darker than its predecessors. And understandably so. It was just days after the Fukushima nuclear disaster when Endo was approached to design this year’s poster.
And Endo had his work cut out for him. In the light of a real-life nuclear disaster that uprooted age-old assumptions about atomic energy and served as a grim reminder of nuclear fission’s deadly potential, never since the initiation of this series has a designer faced such a complex task. Which is perhaps what led to his choice to use the symbolic Hiroshima Peace Memorial (Genbaku Dome) as fodder for his design. It’s a haunting image that is as timely as it is urgent.