Here’s a great example of site-specific advertising. To promote the upcoming release of the new ‘Star Wars – The Complete Saga’ Blu-ray DVD boxset, 20th Century Fox Japan has launched an ad campaign, transforming the handrails on trains into lightsabers.
They also come with some cool interactivity – buttons that control the built-in LED lights. The campaign runs through Sept 30 and can be seen on Tokyo’s Chuo-Soubu Line, which runs between Mitaka and Chiba stations.
A few more pics of found on twitter here.