Elevators typically serve just one purpose – to transport people (or goods) between floors of a building. But that all changed when Japanese department store LUMINE invited Asuazu into their elevators to transform them into floor-to-ceiling works of art. Twin-sister-artist-duo Asuka and Azuchi Mio, known as Asuazu, took their signature style of dreamy drawings and applied it to the exterior and interior of LUMINE Shinjuku’s elevators. Visitors will never again have a dull ride!
LUMINE is no stranger to art. This is their 8th installation in a series dubbed LUMINE meets ART – an attempt to bring art out of the gallery and into the lives of their customers.
A sample of some of the Mio twins work (click to enlarge):
source: Japan Trends