Those objects do look a lot like Kickstarter-backed Pebble watches, but they were actually conceived two years before the successful crowdfunded project. And contrary to their American counterpart, they do not claim to be particularly smart. w0w, the Tokyo-based design studio behind the project, wanted to create a timepiece that is neither analog, nor completely digital. They chose to combine physical and digital media in a subtle way: its e-ink screen displays original animations that integrate playfully with the physical appearance of the watch. Look at your timepiece and you might see Big Ben, a retro clock, or even a tiny character climbing inside!
The collection was created in a partnership between w0w and Epson, which sells a Moomin version of the watch along with a special edition for soccer fans. Head over to their official page if you want to learn more.
Image credit: w0w