Riffing on the popular Japanese TV segment 3 Minute Cooking, the cell phone carrier DOCOMO has created an ad called 3 Second Cooking to promote the fast speeds of their Full LTE service. The “fried shrimp version” of the ad starts off just like the original cooking show with the list of ingredients: shrimp, flour, bread crumbs, eggs, but then takes a unexpected, technical twist: 2 LTE lanes, 1 total control computer, 6 air pressure adjustment devices, heat-proof goggles and any sort of shock-absorbent material.
The two cooks then fire out the shrimp in a pressurized double-barreled cannon meant to symbolize the company’s double-lane LTE service. In mid-air the shrimp pass through flour, eggs, bread crumbs and finally fire before hitting the shock-absorbent wall and falling into a plate.
It’s all very well done, except I’m not convinced that shrimp can be cooked simply by passing through a flame at high speed.
“This cooking method is dangerous,” they say. “Please don’t try it at home.” Okay.