Fashion, according to Takafumi Tsuruta, shouldn’t just be about the runway. Whether you’re in a wheelchair, have only one arm, are on your way to a funeral, or simply going to work on a rainy day, fashion should encompass all walks of life. So in 2013 Tsuruta founded the fashion label HaHa.
HaHa is the sound of laughter, and may not immediately seem like an appropriate name for a socially-conscious fashion label. But it also means mother (母) in Japanese, as well as the number 8 (八) which has many positive connotations in Asian culture as well.
After founding HaHa in 2013, Tsuruta refined his concepts and designs and debuted his first line last year at Mercedes-Benz Fashion Week Tokyo. True to its concept, the collection indeed featured clothes for all walks of life, not only the catwalk.