This may be one of the more absurd things you see today. But who doesn’t need a little absurdity on the day after Labor Day weekend?
43 beakers lined up, each meticulously filled with water to create a musical note. Several feet away, 43 participants in lab coats. In one swift motion, all of them precisely toss a coin into the air and it lands in the in the beaker.
I’m not sure how many takes it took but the motion was captured on camera. Viewed normally it’s nothing more than an incredibly soothing 2-seconds of concentration and precision. But when slowed down, the motions reveal Mozart’s “Minuet.” (Watch the video below!)
The clever trick was pulled off by the creative agency PARTY to promote Suntory’s concentration-enhancing drink Shuchu Regain. They dubbed it the “World’s fastest coin-toss orchestra of 43 people in extreme concentration!”
Need to focus? A 2013 study by researchers at Harvard and Kyoto University found that listening to a Mozart minuet can increase focus and improve brain performance in both the young and old.