If there’s any major retailer that can authentically make the claim of an “artisan craft collection,” it’s the Japanese minimal lifestyle retailer MUJI. And that’s exactly what they’ve done with their new Tatazumai collection. In doing so, MUJI has pushed their “no brand” philosophy to the side just a bit by teaming up with 6 different Japanese artisans who will oversee the production of the wooden, ceramic, glass and fabrics pieces.
Meaning “appearance,” “shape” or “atmosphere,” tatazumai connotes an appearance steeped in history or calmness. “The Tatazumai of the objects created by these artisans, who put their heart and soul into life, living with care and with an appreciation of time, is brimming with the strength and serenity that dwells in daily life,” says MUJI.
The lineup of designers include Ryuji Mitani (wood), Keisuke Iwata (ceramic), Michiko Iwata (wood), Kazumi Tsuji (glass), Akiko Ando (clothing) and Masanobu Ando (ceramic). I thought this explanation from MUJI was a particularly enlightening view into the brand’s philosophy around housewares:
In the process, what we are constantly aware of is designing things that can be used for years to come, rather than creating designs that are ahead of the times. We pursue the rational satisfaction that comes from being able to confidently say “this will do”, rather than assuming a strong sense of individuality and saying “this is good”.
After debuting in Japan and then traveling to Paris, Tatazumai collection is coming to New York this week for an exhibition at MUJI’s flagship 5th Ave store. There is an opening reception on June 23, 2016 from 6:30 – 7:30 PM. The exhibition will be up through Sunday, June 26.
In addition, this little nugget as reported by WWD: MUJI “will open an 8,600-square-foot store in the Westfield Garden State Plaza in Paramus, N.J., in August.”