Soup Stock Tokyo opened their first shop in 1999. Their target customer has always been single women and men who want to grab a quick bite before or in-between work, but also eat healthy. And the recipe has proven successful as the soup shop has since grown to just about 70 locations throughout Japan. Now the company is expanding its focus in a new – albeit confusingly-named – shop called also Soup Stock Tokyo.
In addition to the adverb added to the original name, what’s different about also Soup Stock Tokyo is that it’s being positioned as a weekend restaurant where time moves more slowly. Of course it’s open 7 days a week, but the restaurant offers fuller meals, a brunch menu and even alcoholic beverages to accompany their many healthy and hearty soups.
And of course, rounding out the concept is an airy, modern interior with plenty of spacious seating all designed by architect Yuko Nagayama. Two indoor spaces and a 3rd floor terrace offer plenty of options for those dining alone or in groups. Upside-down planters hang from the double height ceiling helps to tie together the wooden tables with fully-glass exterior. It’s a great and welcome addition to the quaint neighborhood of Jiyugaoka.
Soup Stock Tokyo is one of entrepreneur Masamichi Toyama’s most successful ventures. Earlier this year Soup Stock Tokyo was spun out as its own entity, perhaps in preparation for this new expansion, but remains part of Toyama’s holding company Smiles alongside ventures like Pass The Baton and Giraffe. Toyama’s company also functions as an investor/incubator and has invested in, among other ideas, the 1-book-per-week Morioka Shoten.