Tokyo’s vibrant skin can be overstimulating and chaotic to some. But the neon shop signs vertically stacked on one another is what gives the city its unique, almost nostalgic feel. Now, you can recreate that vibe in the comfort of your own room as long as you have stacks of, preferably unread, books.
Inspired by the word tsundoku (積読), which refers to the books we buy that accumulate without being read, “neon signs of tsundoku city” are a series of seven miniature capsule toys that replicate the ubiquitous shop signs of Tokyo. They include a coffee shop, hotel, bar, hospital, and a multi-tenant sign that reads “tsundoku bldg,” each with their own battery so as to illuminate a dark room.
They were designed by Ekoda Works, known for their sometimes-ridiculous but always humorous product design, and distributed by Bushiroad Media, who operates capsule toy vending machines across Japan. They just went on sale last month so look for them at your nearby gachapon vendor!