Ah, it’s Halloween weekend. And that means it’s time for our favorite Japanese festival Jimi Halloween, where people dress up in costumes so mundane they have to be explained.

The tradition was started in 2014 by a group of adults at Daily Portal Z who “kind of wanted to participate in the festivities of Halloween, but were too embarrassed to go all out in witch or zombie costumes.” So instead of the flashy and flamboyant costumes they had been seeing gain popularity in Japan, they decided to dress up in mundane, everyday costumes.

You can comb through social media using the hashtag #地味ハロウィン but below we present to you some of our favorites from this year’s festivities. We’ve been covering this event since 2018 so you can also take a look at some past years too!

Shop attendant trying really hard to look away as you enter your PIN number (@sakurajimanini)


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Left the apartment right at the same time as the next door neighbor and ran back inside to wait until they leave (@naoshige2525)

Probably looking at Pixiv or something on the train (@10_moteamasu)

Next in line to offer incense at the funeral but unsure of the custom so trying to peek at the person in front (@nishida_gosougi)

An elementary schooler on the last day of school (@dailyportalz)

Didn’t really want anything from IKEA but my friend insisted on driving us there (@dailyportalz)


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That person who keeps adjusting the gyoza dipping sauce ratio and now has too much sauce. (@dailyportalz)

Basic game avatars that haven’t made any in-app purchases but managed to pull one rare item from the gacha (@dailyportalz)