pleats please flowers by taku satoh

The fashion designer Issey Miyake’s Pleats Please collection, introduced in 1993, is a series of polyester garments heat-treated to create permanent pleats. And since 2005 the graphic designer Taku Satoh has been collaborating with Miyake on all the visuals. Last year Satoh created monthly ad campaigns that likened the fabric to scrumptious-looking food. This year he’s tapping into the more sensitive side of the brand, creating a series of ads that show “clothing blossoming into flowers.” The series of ads includes camellia, plum, tulip, rose, poppy and sweet pea blossoms.

 

pleats please flowers by taku satoh

pleats please flowers by taku satoh

pleats please flowers by taku satoh

pleats please flowers by taku satoh

pleats please flowers by taku satoh

pleats please flowers by taku satoh

pleats please flowers by taku satoh

pleats please flowers by taku satoh