Founded in 2007, Spoon & Tamago is an international blog that is based out of New York City and Tokyo, Japan. It was founded by artist and writer Johnny Waldman, who grew up in Japan. Using our unique background and international perspective, Spoon & Tamago attempts to comprehensively cover all aspects of Japanese design from fine art and architecture to product and graphic design with an emphasis on authentically communicating Japanese arts & crafts to the world.

10 years of writing about Japan

In 2017 we celebrated our 10-year anniversary. And to commemorate, we produced a short video that tells our story in a nutshell. You can watch it below (there’s also a Japanese version):

Social Responsibility

Spoon & Tamago takes social, economic, and environmental challenges very seriously. We are aware of the type of empowerment and impact that our voice can have and are therefore committed to writing about and promoting diverse artists and craftspeople from all backgrounds, gender identifications and sexual orientations.




Johnny was born in Brooklyn but moved to Tokyo a year later. He spent the first 18 years of his life growing up in Tokyo where his parents taught English. He returned, for the first time, to the United States to attend college where he earned his bachelor’s degree in Art Education and his BFA in Art and Visual Technology. He also completed intensive studies in art history. He is currently based in Brooklyn but travels frequently to Tokyo.


TOMOMI | 主婦、時々職人

As co-founder of Spoon & Tamago, Tomomi manages everything that goes on behind the scenes of the blog and shop.

In 2010 Tomomi launched the Spoon & Tamago clothing line for kids. She’s also co-founder of the Spoon x Chogre line of clothing, a collaboration with graphic designer Nobuko Hori.


Masako grew up in Japan but is now based in NY and works in the art field. All of our studio visits happen because of her excellent networking skills.

She occasionally writes about food on the blog cookpadding.

What’s In A Name?

The origins of Spoon & Tamago can be traced back to an online personality test taken in the early 2000s that likened Johnny and his future wife Tomomi to an egg (tamago) and a spoon, respectively. Liking the association (think egg and spoon race), the names were adopted and Spoon & Tamago was born as the couple’s online diary.  Over the years the site played many roles including artist portfolio, wedding blog and then baby blog.

In 2007, Johnny re-launched Spoon & Tamago as a design blog – a place to catalog all the cool and interesting things he was finding online.  But realizing that his voice belonged in the arena of Japan, he later shifted gears and began writing specifically about Japanese design.