Giraffe ties is the latest brainchild of Toyama Masamichi, a Japanese entrepreneur and the man behind several niche yet successful ventures like Soup Stock Tokyo and Pass The Baton. Aspiring to become “the world’s cutest necktie brand,” giraffe assigns a certain look to a temperature – 34, 36, 38 and 40 degrees – with the lowest and highest temperatures being, well, “out there.” Their ties are available through online marketplace zozotown.

An added bonus: these pictures of a recent exhibition they held are giving me major tie envy.

images from their spring/summer 2012 collection | click to enlarge